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Neutrogena calls upon TikTokers to debunk skin care myths with first TikTok campaign, SkinU, for a chance to be an ambassador and win $5,000.
September 15, 2021
By: Lianna Albrizio
Associate Editor
Neutrogena has announced the launch of its first TikTok campaign, “SkinU by Neutrogena” to usher in a science-led, educational approach to the platform to help younger consumers debunk myths about skincare. The program is being run in collaboration with creative agency and TikTok whisperers Movers+Shakers. “TikTok has really democratized skincare information, yet there is still a lot of misinformation found online,” said Lee Meyers, senior director of marketing of Neutrogen...
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